We are in the midst of a revolution. The way the world thinks and communicates has been rocked by the integration of the Internet into our day-to-day lives. In recent years, this revolution has progressed even further with what is known as the Web 2.0 movement. Whereas just a few years ago the Internet was [...]

Picture yourself on a boat, in the middle of the ocean, with nothing to be seen for miles around except water and a few seagulls. Your goal is to catch a leopard shark. So you spend your day on the boat dropping little pieces of stale bread into the water as you drift aimlessly through [...]

Everyone knows that link building is important for organic ranking in the search engines. As Social Media has evolved rapidly over the last two years, I’m now asking myself, ‘Can Social Media be leveraged to increase my website’s authority’ Three questions… 6 Steps For Link Building And Driving Traffic With Social Media – http://www.interleado.com/blog

The following is a link to a video that highlights some very fun college promotions that help businesses keep their name and number in front of this powerful marketing demographic. We have sold many a customized memo boards to schools as one of the first items students buy is a memo board to write notes [...]

The following information was submitted with my September 2003 article on 8 ways to improve lube marketing. There are a number of methods that a lube operator can use to bring in more college students to their lube. Some of the more popular ones include: • Prepaid cards Students who drive home often for breaks [...]

Does the word coupon or discount make you cringe? If so you are not alone, since many quick lube owners believe they provide a quality service at a good price, and feel they should not have to discount their service as an incentive to purchase it. Does that sound familiar? The question of whether to [...]