Make a BIG Impact on a Tight Budget! A Purdue University study has shown that on average, a person opens the refrigerator 20 times a day. Sometimes, the trick to getting a customer’s business can be as simple as whose information is the most readily available. Memo boards give you exposure 24 hours a day, [...]

An Indispensible Investment No business, especially an office with customer traffic, would operate without a dress code. Potential customers have an expectation of professionalism. This expectation and its fulfillment are intrinsic elements of customer service. A business creates a dress code that is appropriate to the image it would like to convey to its customers, [...]

In June of 2006 I was asked by Professional Carwashing & Detailing® to answer a question submitted by an anonymous reader regarding the best marketing ideas for bringing customers to a carwash quickly.Here is what I submitted… Question: What are the best marketing ideas to attract customers to a carwash quickly? So, you just opened [...]

How many times a year are you approached by a school, church, youth sports association or other fundraising group wanting money for this or that? Community involvement is a necessary part of running a successful business, but is there a way you can do it that is both hassle-free and profitable? Yes, there is! The [...]

In April of 2009 I was contacted by a reporter with QSR Magazine working on an article about Gift and Loyalty cards. The article was to target readers who own and operate fast food and casual dining restaurants, with information on the latest trends in the food service industry. Here is an email I sent [...]